PPC Executive

You will be joining Stark Edge, a rapidly growing digital marketing agency renowned for its results-driven services in SEO, PPC, social media marketing, and web development. The agency's core mission is centered around assisting businesses in their growth journey by leveraging innovative digital solutions and measurable strategies. As a PPC Executive at Stark Edge, you will be responsible for hands-on management and optimization of Google Ads and Facebook Ads campaigns. The ideal candidate for this role is expected to be highly data-driven, focused on ROI, and capable of overseeing performance marketing campaigns across various industries. Your primary responsibilities will include planning, launching, and overseeing Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram) campaigns. This will involve conducting thorough keyword and audience research to ensure targeted campaign planning, crafting compelling ad copies and creatives in collaboration with the design team, and developing high-performing landing pages. Monitoring ad performance, analyzing key performance indicators (KPIs), and implementing optimization strategies will also be crucial aspects of your role. Additionally, you will be tasked with managing budgets, bids, and conducting A/B testing to enhance click-through rates (CTR) and conversions, along with setting up conversion tracking, Google Tag Manager, and Meta Pixel. Regularly providing performance reports and actionable insights, staying updated on algorithm changes and best practices across ad platforms, and meeting the outlined requirements are essential components of this role. These requirements include a minimum of 2 years of experience in managing Google Ads and Facebook Ads campaigns, a strong understanding of Google Ads Manager, Meta Business Suite, Analytics, and Pixel setup, a proven track record of generating qualified leads and conversions, as well as Google Ads and Meta Certifications (preferred). Additionally, possessing strong analytical, reporting, and Excel skills, the ability to work independently, and manage multiple campaigns simultaneously are key attributes for success in this position. This is a full-time, permanent position that offers a range of benefits including health insurance, paid sick time, paid time off, provident fund, and the opportunity to work from home. The work schedule is set for day shifts from Monday to Friday, with additional benefits such as performance bonuses and yearly bonuses. Candidates must be able to reliably commute to or plan to relocate to Chandigarh, Chandigarh before the expected start date of 07/07/2025. The preferred candidate will have at least 1 year of relevant work experience and be comfortable with an in-person work location.,