PPC Executive

As a PPC Specialist, you will play a crucial role in developing comprehensive PPC advertising strategies that align with client goals, target audience, and budget requirements. Your responsibilities will include: - Collaborating with clients and internal teams to create effective PPC advertising strategies. - Conducting thorough keyword research to identify relevant search terms and phrases. - Optimizing landing pages and crafting compelling ad copy to drive clicks and conversions. - Setting up and configuring PPC campaigns across various platforms like Google Ads, Meta Ads, and social media advertising platforms. - Managing campaign budgets, bidding strategies, and targeting parameters to maximize ROI. - Implementing conversion tracking tags using Google Tag Manager to measure campaign effectiveness. - Creating visually appealing ad creatives, including images, videos, and ad copy variations to capture audience attention. - Generating regular reports on campaign performance and analyzing data to identify trends and optimization opportunities. - Providing clients with actionable recommendations and insights to enhance campaign success. - Monitoring key performance metrics such as CTR, conversion rate, CPA, and ROAS. - Continuously optimizing campaigns through adjustments in targeting, bidding, ad creative, and landing page elements. - Conducting A/B tests and experiments to evaluate the effectiveness of different ad creatives, targeting options, and bidding strategies. - Utilizing advanced targeting options and audience segmentation techniques to reach specific demographic, geographic, and behavioral audiences. - Implementing remarketing campaigns to re-engage previous website visitors and drive conversions. Your role as a PPC Specialist will involve a mix of strategic planning, creative execution, data analysis, and optimization to drive successful PPC campaigns for clients.,