PPC Executive

Role & responsibilities

- Manage PPC accounts across international markets including the UK, Australia, Germany, and France.

- Hands-on experience with various campaign types such as Search, Display, Shopping across Google Ads,

Meta, and Bing Ads.

- Set up campaign structures by conducting keyword research and writing relevant ad copies for Search

campaigns. Provide feed recommendations to improve campaign performance.

- Monitor and optimize keyword bids, audience targeting, budgets, impression share, Quality Score, CPL, ROI,

and other key performance metrics.

- Analyze campaign data to identifying issues as well as trends and insights, ensuring maximum ROI from paid

search campaigns.

- Use tools like GA4, Google Ads Editor, Keyword Planner, SEMrush, etc., effectively.

- Stay up-to-date with PPC/SEM trends and implement best practices to enhance campaign performance.

- Report to the PPC Manager & share campaign performance using PPT and excel on a daily and weekly basis.

Support junior PPC team members in achieving their targets.

Preferred candidate profile

- Must have experience in the product-based e-commerce industry.

- Proven track record of working with sales/traffic-oriented KPIs such as COA, CTR, CPL, Conversion Rate, and

ROI.

- Fluency in English (spoken, written, reading, and listening) is essential.

- Proficient in computer applications including Word, Excel, PowerPoint, Slack, web browsers, and email.

- Demonstrated ability to handle challenges and complex tasks.

- Ensuring all tasks are managed within Asana effectively and are updated in an accurate and timely manner

- Team player with the ability to meet tight deadlines and perform well under pressure.