Political Ads Creative Lead (Designer Coordinator)

Key Responsibilities:Fully own political ads creation from idea → instructions → final approval Think creatively and generate strong ad concepts, angles, and headlines Guide designers on how to create political ad creatives Give clear instructions, references, and structure before designing Review all ad creatives and ensure quality, accuracy, and messaging Work closely with the marketing head and share final creatives Ensure ads are aligned with current trends, party communication, and audience sentiment Suggest new ad ideas that increase CTR, engagement, and conversions Maintain a library of best-performing ads and continuously improve concepts Coordinate with the team to deliver daily ad creative requirements Requirements:Strong creativity and imagination Basic understanding of political content (AP, TS) Good knowledge of political audience behaviour on social media Ability to give clear creative briefs to designers Ability to review designs and identify what works / what doesn’t Good communication skills to explain ideas to designers Experience in digital advertising or political ads is a plus