Performance Marketing Specialist (FMCG)

2 - 6 years

0 Lacs

Posted:3 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Performance Marketer (AI-Powered Paid Ads Specialist) for an FMCG food brand, your primary responsibility will be to drive revenue growth through AI-driven marketing strategies. You will be required to plan, execute, and optimize Meta, YouTube, and Google Ads campaigns using AI tools like ChatGPT for audience targeting and automated bidding. A/B testing will be crucial to enhance conversions and engagement levels. Your role will also involve tracking and analyzing campaign performance using tools such as Google Analytics & Meta Business Suite, in addition to collaborating with content and design teams for ad creatives. It is essential to stay updated on AI marketing trends and implement new advertising strategies to ensure high ROI. To be successful in this role, you should have 2-5 years of experience in managing high-budget paid campaigns and possess expertise in Meta, YouTube & Google Ads. Proficiency in AI-powered ad tools & analytics, strong A/B testing skills, and experience with Google Analytics, Meta Business Suite & Google Tag Manager are also required. A data-driven mindset focusing on ROI and performance growth will be key to achieving success in this position. This is a full-time, permanent position with a flexible work schedule. The job offers performance and yearly bonuses and requires in-person work location.,

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