Performance Marketing Manager

Job Description – Performance Marketing Manager

Company Name: Seven Seas Cosmetics
Job Title: Performance Marketing ExecutiveLocation: Azadpur, New DelhiExperience: 4- 8 YearsEmployment Type: Full-Time

About the Role

We are looking for a skilled and result-oriented Performance Marketing Executive to manage and optimize paid advertising campaigns across digital platforms. The candidate should have hands-on experience in Meta Ads, Google Ads, lead generation, and e-commerce marketing, preferably in the FMCG, Beauty or Personal Care industry.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
• Monitor campaign performance and optimize campaigns to achieve better ROI and ROAS.
• Conduct A/B testing for ad creatives, audiences, and campaign strategies.
• Manage advertising budgets and ensure efficient utilization.
• Analyze campaign performance using Google Analytics 4 (GA4), Meta Ads Manager, and Shopify Analytics.
• Identify target audiences and implement strategies to increase website traffic and sales.
• Work closely with the creative team to develop engaging ad copies, banners, and video creatives.
• Track key performance metrics such as CTR, CPC, CPM, CPA, ROAS, and conversion rates.
• Prepare weekly and monthly performance reports.
• Managed and scaled D2C capaigns across Meta And Google Ads, Contributing to improvide ROAS and conversion efficiency for e-commerce and lead generation clients.
• Stay updated with the latest digital marketing trends and advertising platform updates.

Required Skills

• Hands-on experience with Meta Ads Manager.
• Good knowledge of Google Ads.
• Expertise in campaign optimization and budget management.
• Knowledge of Google Analytics 4 (GA4).
• Experience with Shopify Analytics and e-commerce platforms.
• Strong understanding of ROAS, ROI, CPC, CTR, CPM, and CPA.
• A/B testing and audience targeting.
• Excellent analytical and reporting skills.

Candidate Requirements

• 2–4 years of relevant experience in Performance Marketing.
• Experience in FMCG, Beauty, Cosmetics, or Personal Care industry will be preferred.
• Must have practical experience managing paid campaigns independently.
• Strong analytical and problem-solving abilities.

Pay: ₹30,000.00 - ₹65,000.00 per month

Work Location: In person