Performance Marketing Manager

Location: Sector- 63 Noida (Nearest Noida Electronic City Metro Station)
Mode: On-site | 5 Days
Working Experience: 5+ Years

About the Company
Backdropsource.in is a global e-commerce brand serving photographers, event creators, and storytellers. We specialize in creating high-quality backdrops and visual products while continuously expanding our digital presence and customer reach.

About the Role
We are looking for an experienced Performance Marketing Manager (PMM) to drive paid marketing initiatives and business growth. The role requires strong hands-on expertise in PPC/Google Ads, including Performance Max (PMax), and Meta Ads, along with the ability to analyze campaign performance, optimize budgets, and deliver measurable results.

Important:
Hands-on experience with Google Performance Max (PMax) campaigns is mandatory, preferably with 2+ years of recent experience. Search Campaign experience can be older, but candidates without hands-on PMax experience will not be considered for the role.

Key Responsibilities
PPC & Google Ads● Plan, execute, and optimize PPC campaigns across Google Ads.● Manage Performance Max (PMax), Search, Display, Shopping, and other relevant campaigns.● Monitor budgets, bids, ROAS, CPA, CTR, CPC, and conversions.● Identify opportunities to improve campaign efficiency and ROI.● Hands-on experience with Performance Max (PMax) campaigns is mandatory.

Meta Ads
● Plan and manage paid campaigns across Facebook and Instagram.● Develop audience targeting, retargeting, and conversion campaigns.● Test creatives, audiences, and campaign strategies.● Analyze performance and optimize campaigns for better results. Analytics & Reporting● Track campaign performance using GA4, Google Ads, and Meta Ads Manager.● Prepare regular performance reports and actionable insights.● Analyze data to identify trends and improve conversions.

Growth & Optimization
● Conduct A/B testing and experimentation across campaigns.● Develop retargeting and conversion-focused strategies.● Identify landing-page and funnel optimization opportunities.● Stay updated with the latest paid media trends and best practices.

Required Skills & Qualifications
● 5+ years of experience in Performance/Paid Marketing.● Mandatory: Hands-on experience with PPC/Google Ads and Meta Ads.
● Mandatory: Hands-on experience with Google Performance Max (PMax), ideally 2+ years of recent experience.
● Strong understanding of paid acquisition and conversion funnels.● Knowledge of ROAS, CPA, CPC, CTR, and Conversion Rate.● Strong analytical and problem-solving skills.● Experience with e-commerce/performance-driven campaigns is preferred.● Search Campaign experience can be older; however, candidates without PMax experience will not be considered for the interview.

What You’ll Get
● 5-day work week.● Hands-on experience in a global e-commerce environment.● Opportunity to work on performance-driven growth initiatives.● Learning and growth opportunities.

Apply Now
If you have strong hands-on experience in PPC and Meta Ads and are passionate about driving measurable business growth, we’d love to hear from you. Send your updated CV to: hr@backdropsource.com

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person