Performance Marketing Manager

About the Role:

The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Role & responsibilities:

1. Strategy Development

   : Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.

2. Channel Management

   : Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).

3. App Marketing Focus

   : Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.

4. Data Analytics

   : Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.

5. Budget Oversight

   : Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).

6. Campaign Optimization

   : Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.

7. Innovation and Testing

   : Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.

8. Cross-functional Collaboration

   : Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.

9. Reporting and Analysis

   : Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.

10. Market Trends

    : Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.

Preferred candidate profile:

1. Educational Background

   : Holds a degree in Marketing, Business Administration, or a related field.

2. Experience

   : Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.

3. Analytical Skills

   : Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.

4. Technical Proficiency

   : Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.

5. Strategic Thinker

   : Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.

6. Communication Skills

   : Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.

7. Problem Solving

   : Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.

8. Adaptability

   : Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.

9. Goal-Oriented

   : Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.

10. Team Player

    : Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.