Performance Marketing Manager

Company: Axiom Landbase Private Limited
Location: Gurugram, Haryana
Work Mode: Work from Office
Employment Type: Full-time
Industry: Real Estate
Experience Required: 4–8 Years
Relevant Industry Experience: Minimum 2 years in Real Estate
Working Days: 6 Days a Week

About Axiom Landbase

Axiom Landbase is a growing real estate organization focused on delivering trusted, customer-centric property solutions across the National Capital Region (NCR). We specialize in premium residential and commercial properties, offering strategic investment opportunities backed by market expertise and strong developer partnerships.

Driven by integrity, innovation, and performance, we foster a collaborative, growth-oriented work environment where professionals can take ownership, contribute to business growth, and build rewarding careers.

Why Join Axiom Landbase?

• Opportunity to contribute to a growing real estate organization in NCR.
• Exposure to premium residential and commercial projects and leading developers.
• A performance-driven work culture that encourages ownership and accountability.
• Opportunities to implement innovative strategies and drive measurable business results.
• Career growth and continuous professional development.

About the Role

We are seeking a results-driven Performance Marketing Manager to lead digital marketing campaigns for our residential and commercial real estate projects. The role focuses on generating high-quality leads, optimizing advertising performance, improving conversion rates, and maximizing marketing ROI.

The ideal candidate will have hands-on expertise in paid advertising, real estate lead generation, campaign analytics, and conversion optimization, along with the ability to align marketing efforts with sales objectives.

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube, and LinkedIn.
• Develop campaign strategies, audience segments, bidding strategies, and budget allocations to achieve lead generation targets.
• Generate high-quality leads for residential and commercial real estate projects.
• Implement remarketing and retargeting strategies to engage prospective buyers and investors.

2. Campaign Optimization & Conversion

• Monitor and optimize Cost per Lead (CPL), conversion rates, lead quality, and Return on Ad Spend (ROAS).
• Optimize landing pages, microsites, lead forms, and digital creatives to improve campaign performance.
• Analyze marketing funnels to identify conversion gaps and implement data-driven improvements.
• Collaborate with sales teams to improve lead qualification and site-visit conversions.

3. Analytics & Performance Reporting

• Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), advertising dashboards, and CRM platforms.
• Implement and monitor conversion tracking and campaign attribution.
• Prepare performance reports with actionable insights and recommendations for management.
• Conduct competitor analysis and market research to identify new growth opportunities.

4. CRM & Marketing Automation

• Coordinate with sales and CRM teams to monitor lead status, follow-ups, site visits, and sales conversions.
• Execute lead nurturing campaigns through WhatsApp, email, SMS, and other marketing automation channels.
• Use CRM insights and sales feedback to improve lead quality and marketing effectiveness.

5. Strategy & Continuous Improvement

• Stay updated on digital advertising trends, platform updates, and industry best practices.
• Identify opportunities to scale campaigns, improve budget efficiency, and enhance overall marketing performance.

Required Skills & Competencies

• Strong hands-on expertise in Google Ads and Meta Ads Manager.
• Proven experience in real estate digital marketing and lead generation.
• Understanding of marketing funnels, audience targeting, remarketing, and attribution models.
• Proficiency in GA4, GTM, conversion tracking, and campaign analytics.
• Knowledge of Conversion Rate Optimization (CRO), landing page optimization, and CRM workflows.
• Familiarity with marketing automation tools and lead management processes.
• Strong analytical, problem-solving, communication, and stakeholder management skills.

Experience & Qualifications

• 4–8 years of experience in performance marketing or digital marketing.
• Minimum 2 years of experience in the real estate industry.
• Experience with real estate developers, brokerage firms, or PropTech organizations will be preferred.
• Familiarity with the Gurugram/NCR real estate market will be an added advantage.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Google Ads, Meta Blueprint, or Google Analytics certifications will be an added advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Cost per Lead (CPL) and qualified lead volume
• Lead-to-Site-Visit Conversion Rate
• Sales Qualified Leads (SQLs)
• Return on Investment (ROI) and Return on Ad Spend (ROAS)
• Landing Page Conversion Rate
• Customer Acquisition Cost (CAC)

Pay: ₹40,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person