Performance Marketing Manager

Job title: Performance Marketing Manager – Mobile App User Acquisition (iOS + Android)

Location: Bengaluru, Karnataka
Job type: Full-time
Experience: 2–4 years

Job description

We are hiring a mobile app user acquisition specialist who has personally run app install campaigns on Google and Meta, including iOS, and who has owned the budget and results. This is not a general digital marketing role. If your background is SEO, social media, content, email, brand, or website lead generation, please do not apply.

What you will do

• Plan, launch, and optimize app install and in-app event campaigns on Google App Campaigns and Meta Ads, on iOS and Android
• Own budgets, bids, targeting, creatives, and scaling decisions
• Track and improve CPI, CPA, CAC, ROAS, CTR, CVR, and D1/D7 retention
• Use Singular for attribution and campaign analysis, including SKAN reporting
• Use Mixpanel to analyze funnels, cohorts, and retention
• Run A/B tests on creatives, audiences, and messaging, and work with the Creative team
• Prepare performance reports and recommend optimizations

Requirements

• 2–4 years in mobile app user acquisition (consumer apps preferred)
• Hands-on app install campaign experience on Google App Campaigns and/or Meta, with budget ownership
• Managed ad spend of at least ₹50 lakh per month
• Hands-on iOS experience: SKAdNetwork (SKAN) and ATT
• Experience with Singular, AppsFlyer, Adjust, or Branch
• Experience with Mixpanel, Amplitude, or CleverTap
• Strong Excel/Google Sheets skills

Good to have: Apple Search Ads, YouTube, or TikTok app campaigns; in-app event optimization; startup experience

Not a fit if: you have only run website lead-gen or Android-only campaigns, or have managed less than ₹50 lakh per month in ad spend

Pay: ₹1,500,000.00 per year

Benefits:

• Commuter assistance
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person