Job
Description
Qualifications: 4-6 years of experience in performance marketing or a related field, with a demonstrable understanding of the digital news industry. Proven track record of success in managing and optimizing paid advertising campaigns across Facebook Ads, Google Ads, and YouTube Ads (or similar platforms) to acquire new audiences for digital publications. Well versed with Marathi language. Strong understanding of social media marketing principles and best practices within the context of news promotion. Experience with data analysis tools such as Facebook Analytics and Google Analytics, with the ability to translate data insights into actionable marketing strategies. Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively with cross-functional teams (editorial, sales, marketing). Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment. Passion for digital marketing and a strong desire to learn and stay updated on industry trends specific to online news consumption. Responsibilities: Campaign Management: Develop and execute data-driven performance marketing strategies across Facebook Ads, Google Ads, and YouTube Ads, focusing on acquiring new readers and promoting content that resonates with target audiences. Manage campaign budgets strategically, optimizing bidding strategies and ad creatives to maximize return on ad spend (ROAS) and subscriber growth. Conduct A/B testing for headlines, ad copy, landing pages, and targeting parameters to continuously improve campaign performance. Stay up-to-date on the latest platform features and best practices for paid advertising within the digital news landscape. Content Promotion & Social Media Marketing: Collaborate with the editorial team to identify high-performing content and develop targeted social media campaigns to promote it across relevant platforms (Facebook, Twitter, etc.). Analyze social media performance metrics specific to the news industry, such as audience demographics, engagement rates, and content virality. Leverage social media trends and current events to create engaging content that drives traffic back to the website and grows the publication's social media following. Data Analysis & Reporting: Utilize Facebook Analytics, Google Analytics, and other reporting tools to track campaign performance and measure key performance indicators (KPIs) relevant to the news industry, such as website traffic, subscription conversions, audience demographics, and content engagement metrics. Generate insightful reports and presentations tailored for stakeholders in the newsroom, clearly communicating campaign results and subscriber acquisition trends. Identify data-driven insights and opportunities for improvement based on campaign performance and audience behavior.
