Performance Marketing Lead (Shopping ads)

As a Digital Marketing Manager, your role involves leading the online marketing strategy and execution to drive results. Your responsibilities will include: - Developing and executing comprehensive digital marketing strategies aligned with business objectives using channels like SEO, SEM, social media, email marketing, and content marketing. - Overseeing the creation of engaging and consistent content for various digital platforms to maintain brand messaging and tone. - Developing and implementing social media strategies to enhance brand awareness, engagement, and lead generation. - Planning and executing effective email marketing campaigns with proper segmentation, personalization, and performance analysis. - Monitoring and analyzing key performance indicators (KPIs) to measure digital marketing success, providing regular reports and insights to the leadership team. - Efficiently managing the digital marketing budget to ensure maximum ROI and cost-effectiveness in all campaigns. Qualifications required for this role include: - At least 5 years of experience in a similar role within the e-Commerce industry. - A Bachelor's degree in Marketing, Business, or a related field. - Proven experience as a Digital Marketing Manager or in a similar capacity. - Solid understanding of digital marketing techniques, SEO, SEM, and various social media platforms. - Strong analytical skills and the ability to leverage data for strategy and decision-making. - Excellent written and verbal communication skills. - Creative thinking and problem-solving abilities. - Up-to-date knowledge of the latest trends and best practices in digital marketing.,