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Performance Marketing

1 - 3 years

3 - 7 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Performance Marketing
Job brief
We are seeking a skilled and results-driven Performance Marketing to join our team. The ideal candidate will have a deep understanding of various digital marketing channels, and data analytics, and a proven track record of optimizing campaigns for maximum performance. As a Performance Marketing, you will be responsible for driving measurable results and achieving key performance indicators (KPIs) through strategic planning and execution of digital marketing initiatives.
Key Responsibilities:
  • Campaign Strategy and Planning:

    • Develop and implement comprehensive performance marketing strategies to achieve business objectives and KPIs.
    • Collaborate with cross-functional teams to align performance marketing initiatives with overall marketing and business goals.
  • Digital Channel Management:

    • Manage and optimize digital marketing channels, including but not limited to paid search (PPC), display advertising, social media advertising, and email marketing.
    • Monitor campaign performance, conduct A/B testing, and implement data-driven optimizations to improve ROI.
  • Data Analysis and Reporting:

    • Analyse data and key performance metrics to evaluate the effectiveness of marketing campaigns.
    • Prepare regular performance reports and communicate insights and recommendations to stakeholders.
  • Budget Management:

    • Develop and manage marketing budgets for performance marketing campaigns.
    • Monitor spending, allocate resources effectively, and optimize budget allocation for maximum impact.
  • Conversion Optimization:

    • Work closely with the UX/UI team to optimize landing pages and website elements for better conversion rates.
    • Implement strategies to improve the overall user experience and maximize conversion opportunities.
  • Ad Creative Development:

    • Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience and align with brand guidelines.
  • Testing and Experimentation:

    • Conduct ongoing A/B testing and experimentation to identify opportunities for improvement and innovation in campaign performance.
  • Stay Informed on Industry Trends:

    • Stay up-to-date on industry trends, emerging technologies, and best practices in performance marketing.
Qualifications:
  • Proven experience in performance marketing, with a focus on digital channels.
  • In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads, etc.).
  • Strong analytical skills and proficiency in data analysis tools.
  • Experience with marketing automation tools and platforms.
  • Excellent communication and collaboration skills.
  • Bachelor s degree in Marketing, Business, or a related field.
Benefits:
  • Competitive salary and performance-based incentives.
  • Opportunities for professional development and training.
  • Dynamic and collaborative work environment.
  • Job Categories: Marketing
  • Job Type: Full Time
  • Job Location: Gurugram
  • Experience: 1-3 Years
If you are passionate about video editing, bring a creative mindset, and aspire to make a significant impact. We encourage you to apply. Please submit your resume and a portfolio highlighting your achievements and notable social media campaigns.

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