Performance Marketing Executive

Experience: 1-2 years of experience

• Creating and executing a strong performance marketing strategy & execution plan.
• Creating new media plans for new clients and maintaining the performance of the ads on daily basis for existing client ad accounts.
• Developing and managing digital prospecting and lookalike, remarketing campaigns.
• Weekly review meetings with clients every 14 days or on monthly basis to showcase the working of the ads and the stats.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC and ROAS.
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Creating ads on google AdWords, Facebook ads manager, and other portals like LinkedIn, True caller, Native platforms like Outbrain, Taboola, etc., and tracking and measuring as per the KPIs decided.
• Creating pixels for new clients, managing the pixel for existing clients, google analytics, tag manager, and all the other tracking parameters required to run a successful campaign.
• Making sure all the client requirements with respect to CAC and ROAS are met as per the given timelines.
• Maintaining ad performance sheets for every client on separate excel.
• Working closely on lead generation, traffic, conversion, and app download campaigns for clients given.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Application Question(s):

• How Many Years of Experience do you have in GOOGLE ADS?
• How Many Years of Experience do you have in FACEBOOK ADS?

Experience:

• Performance marketing: 1 year (Required)

Work Location: In person