Performance Marketing Executive

PERFORMANCE MARKETING EXECUTIVE

We are seeking a results-driven Performance Marketing Executive with proven experience in managing high-ROI paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn. The ideal candidate will be responsible for generating qualified leads, optimising campaign performance, and driving measurable revenue growth for our digital marketing agency and diverse client portfolio.

On any given day you might

• Plan and execute performance-driven campaigns across

  Google Ads

  ,

  Meta Ads

  and

  LinkedIn Ads

  to generate qualified leads.
• Monitor and

  optimize campaign performance

  metrics including Cost-Per-Lead (CPL), Return on Ad Spend (ROAS), Cost-Per-Acquisition (CPA), and conversion rates

• Manage monthly ad budgets

  ranging from 1-5 lakhs across multiple client accounts, ensuring optimal ROI and efficient spend allocation
• Conduct comprehensive

  A/B testing

  on ad creatives, copy variations, audience targeting, and landing pages to maximize campaign effectiveness

• Analyze campaign data

  using Google Analytics, Facebook Analytics, and platform-specific reporting tools to identify optimization opportunities
• Write

  compelling ad copy

  and create detailed creative briefs for the design team to develop high-converting visual assets
• Set up and maintain

  conversion tracking

  , Facebook

  Pixel implementation

  ,

  Google Tag Manager

  configurations, and

  UTM parameters

  for accurate attribution
• Prepare weekly and monthly

  performance reports

  with actionable insights and strategic recommendations for clients and internal stakeholders
• Collaborate with the web development team to

  optimize landing pages

  for better conversion rates and user experience
• Research and analyze

  competitor advertising strategies

  ,

  market trends

  , and

  audience behavior

  to inform campaign planning
• Scale successful campaigns while maintaining performance benchmarks and

  explore new advertising platforms

  and features

The ideal person

• 3-5 years of hands-on experience

  in performance marketing with a proven track record of managing significant ad budgets and achieving positive ROI

• Google Ads certification required

  with advanced proficiency in Search, Display, Shopping, and YouTube advertising campaigns

• Meta (Facebook/Instagram) advertising expertise

  with 3+ years experience in Facebook Ads Manager and preferably Facebook Blueprint certification

• LinkedIn Campaign Manager experience

  for B2B lead generation campaigns, particularly in service-based industries

• Agency background preferred

  with experience managing multiple client accounts simultaneously and meeting diverse performance targets
• Advanced proficiency in

  Google Analytics, conversion tracking, and attribution modeling

  to measure and optimize campaign performance effectively
• Strong

  Excel/Google Sheets skills

  for data analysis, reporting, and campaign performance tracking with ability to create insightful dashboards
• Experience with

  landing page optimization, CRO principles,

  and understanding of how website performance impacts campaign success

• Data-driven mindset

  with excellent analytical skills and ability to translate complex performance metrics into actionable business insights
• Proven ability to

  generate massive qualified leads monthly

  with cost-effective acquisition strategies across different industries
• Strong written and

  verbal communication skills

  for client presentations, creative brief writing, and cross-functional team collaboration

• Results-oriented approach

  with experience achieving and exceeding KPIs like maintaining sub-1000 Cost-Per-Lead and 3:1+ ROAS consistently