Performance Marketing executive

We are building our marketing team and looking for a Performance Marketing Specialist to drive new user acquisition through paid advertising campaigns.

Role & responsibilities

• Generate creative campaign ideas that connect with MSME owners.
• Continuously brainstorm and experiment with new angles, hooks, and content formats to improve campaign performance.
• Plan, launch, and optimize paid ad campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Define and execute ad strategy focused on trials and sign-ups with a clear ROI/ROAS target.
• Conduct keyword research, audience segmentation, and competitor analysis to maximize reach and relevance.
• Collaborate with external partners/agencies for ad creatives and video content.
• Track, measure, and report campaign performance metrics such as CTR, CPC, CPL, ROAS, conversion rate.
• Run A/B tests on creatives, targeting, ad copies, and landing pages for continuous improvement.
• Stay updated on latest trends in performance marketing, PPC, remarketing, and growth experiments.
• Work closely with the sales/remarketing team to align campaigns with user journey insights.

Preferred candidate profile

• 2-4 years of experience in performance marketing / paid ads management.
• Proven track record of running successful campaigns on Google Ads and Meta Ads (LinkedIn Ads a plus).
• Hands-on experience with tools such as Google Ads Manager, Meta Ads Manager, Google Analytics, Tag Manager, UTM tracking.
• SaaS or B2B marketing experience.
• Knowledge of tools like PostHog, Mixpanel for conversion tracking.
• Experience with landing page optimization (CRO).
• Strong understanding of funnel optimization, attribution models, and remarketing strategies.
• Analytical skills with ability to turn campaign data into actionable insights. Ability to use analytics tools like Google Analytics or any other.
• Excellent communication and organizational skills able to manage multiple campaigns simultaneously.