Performance marketing director

Company Description

Blur India creates high-quality makeup products designed to seamlessly integrate into daily beauty routines, adding a touch of humor and style. With an emphasis on effortless beauty, Blur India caters to makeup enthusiasts with products that stand out aesthetically and functionally. The brand offers its products on popular online platforms such as NYKAA, Amazon, Flipkart, and Purplle. Explore more about us on Instagram @blurindia or visit our website at blurindia.com.

Role Description

The Performance Marketing Director will oversee planning, implementing, and optimizing marketing strategies on Meta, Google and other D2C platforms to enhance brand visibility and sales. Responsibilities include conducting market research, developing marketing plans, managing campaigns, and driving sales growth through efficient utilization of resources. This is a full-time, on-site role based in New Delhi.

Qualifications

• Expertise in Market Planning and Market Research
• Strong skills in Marketing and Marketing Management
• 6-7 years Experience in Sales and driving revenue growth
• Proven ability to analyze data to inform strategic decisions
• Strong leadership and team management abilities
• Excellent communication and interpersonal skills
• Master's degree in Marketing, Business Administration, or a related field
• Must know how to create meta scaling strategies, optimizating D2C website and monitor regular upkeep.