Performance Marketer

About the Role:

We are seeking a data-driven and ROI-focused Performance Marketing Executive with at least 3 years of hands-on experience. The ideal candidate has a strong command over paid channels (Google Ads, Meta, LinkedIn, Amazon Ads), understands end-to-end tracking (online + offline sales), and can seamlessly connect marketing campaigns with CRM platforms like HubSpot. Experience in SaaS domains will be considered a strong advantage.

Key Responsibilities:

• Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and Amazon Ads.
• Manage campaign budgets to maximize ROI, CPL, CPA, CAC and ROAS while ensuring lead quality.
• Implement and manage conversion tracking, UTM tagging, HubSpot workflows, offline conversion imports, and CRM integration.
• Collaborate with sales teams to track offline sales processes and ensure marketing campaigns contribute directly to revenue.
• Conduct A/B testing on creatives, audiences, bidding strategies, and landing pages to improve performance.
• Analyze campaign performance, prepare weekly/monthly reports, and provide actionable insights.
• Work closely with creative and content teams to deliver engaging ad copies, visuals, and product-focused campaigns.
• Stay ahead of digital trends, ad policies, and platform innovations to apply best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience in performance marketing (Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads).
• Proficiency in tracking & analytics tools (GA4, Google Tag Manager, HubSpot, Looker Studio, etc.).
• Strong understanding of offline sales attribution and CRM-led performance measurement.
• Experience with HubSpot (or similar CRM tools) for lead capture, nurturing, and reporting.
• Analytical mindset with advanced Excel skills for campaign reporting.
• Ability to independently manage multiple campaigns and deliver on performance KPIs.

Good to Have (Preferred):

• Experience in SaaS marketing campaigns (MQL → SQL → customer funnel).
• Exposure to Amazon Ads optimizations (sponsored products, display ads, DSP, FBA).
• Knowledge of CRO and offline sales process.

Certifications in Google Ads, Meta Ads, Amazon Ads, or HubSpot.

Email your resume at [email protected]

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement
• Leave encashment
• Paid sick time
• Provident Fund
• Work from home

Work Location: In person