Performance Marketer

You will be responsible for planning, executing, and managing digital marketing campaigns across various channels, including search engines, social media, email, and mobile platforms. Regularly analyzing campaign performance data to identify trends, insights, and opportunities for optimization and growth will be a key part of your role. You will continuously test and optimize marketing tactics for better return on investment, using A/B testing, conversion rate optimization, and other analytical methods. Efficiently allocating and managing the marketing budget to maximize campaign performance and achieve marketing objectives will also be crucial. Collaborating with the content team to develop SEO strategies that increase visibility and drive traffic to our website will be part of your responsibilities. Additionally, working closely with the product, design, and sales teams to ensure marketing strategies align with business goals and customer insights is essential. You will prepare and present regular performance reports to stakeholders, offering actionable insights and recommendations for future campaigns. Staying updated on the latest digital marketing trends and competitor strategies to maintain a competitive edge is also expected. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Proven track record of success in performance marketing, particularly in a technology or software company. - Expertise in digital marketing tools and platforms (e.g., Google Analytics, AdWords, Facebook Ads Manager). - Strong analytical skills with an ability to translate data into actionable insights. - Excellent communication and presentation skills. - Creative thinking with the ability to develop innovative marketing strategies. - Proficiency in SEO, content marketing, email marketing, and social media. - Certifications in Google Analytics, Google Ads, Facebook Blueprint, or similar are highly desirable. As part of the Hancod team, you'll be contributing to an environment that prioritizes innovation, quality, and collaborative success. If you're driven by performance metrics and have a passion for leveraging digital marketing to drive business growth, we'd love to welcome you aboard.,