Performance Marketer

As a Performance Marketer located in Kozhikode, your role will involve overseeing performance-driven campaigns across multiple platforms. You will be responsible for monitoring key metrics, optimizing marketing activities, and ensuring better ROI. Your day-to-day tasks will include managing ad campaigns, analyzing data to evaluate campaign success, conducting A/B testing, and collaborating with creative teams to develop high-impact marketing strategies. Key Responsibilities: - Oversee performance-driven campaigns across multiple platforms - Monitor key metrics and optimize marketing activities to achieve better ROI - Manage ad campaigns and analyze data to evaluate campaign success - Conduct A/B testing to improve campaign performance - Collaborate with creative teams to develop high-impact marketing strategies Qualifications: - Expertise in Performance Marketing, Digital Advertising, and Campaign Optimization - Proficiency in platforms such as Google Ads, Facebook Ads Manager, and similar tools - Experience with SEO, SEM, and Conversion Rate Optimization (CRO) - Effective communication and collaboration skills for cross-team projects,