Performance Marketer

• Plan, execute, and optimize performance marketing campaigns across multiple digital channels, with a focus on Facebook Ads and Amazon Ads.
• Manage campaign budgets, monitor ROI, and deliver results against performance KPIs (ROAS, conversions, CTR, CAC, etc.).
• Conduct keyword research, audience targeting, and competitor analysis to maximize ad effectiveness.
• Create and test ad creatives, copy, and targeting strategies to improve engagement and conversions.
• Track, analyze, and report campaign performance using analytics tools (Meta Ads Manager, Amazon Advertising Console, Google Analytics, etc.).
• Collaborate with sales, content, and design teams to align ad strategies with business goals.
• Optimize product listings, sponsored ads, and display campaigns on Amazon to increase visibility and sales.
• Stay updated with the latest trends, best practices, and platform updates in performance marketing.
• Suggest data-driven improvements for scaling ad campaigns and reducing cost per acquisition.
• Conduct A/B testing for ads, landing pages, and conversion funnels.

Required Experience & Skills:

• Proven experience in running and managing Facebook Ads (Meta Business Manager) and Amazon Ads (Seller Central/Advertising Console).
• Strong knowledge of campaign optimization, bidding strategies, and audience segmentation.
• Ability to analyze data and generate actionable insights.
• Hands-on experience with remarketing, lookalike audiences, and sponsored product campaigns.
• Proficiency in reporting and analytics tools.
• Good communication and teamwork skills.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person