Performance Copywriter

Z Brands is a fast-moving app studio that's doubled revenue in the last month alone - and we're just getting started. We're building profitable, direct-to-consumer brands at speed, and we're looking for a talented Copywriter to help us scale.

Key responsibilities:

Phase 1 Own and build our e-mail marketing engine (Klaviyo):

1. Plan, write, and optimize lifecycle flows, automations, and one-off campaigns.

2. Craft messaging that converts new users, reactivates churned ones, and increases LTV.

3. Segment users by behavior, demographics, and purchase history to personalize content.

4. Conduct A/B testing on subject lines, content blocks, send times, and CTAs for continuous improvement.

5. Track and analyze performance metrics (open rates, CTR, revenue per send) and apply learnings quickly.

Phase 2 Expand your copy impact across the entire business:

1. Write high-converting landing pages, in-app screens, and paid ads.

2. Collaborate with designers and growth leads to create cohesive user journeys.

3. Shape the brand's tone and voice across our growing portfolio of products.

4. Work closely with founders and the product team to bring new features and brands to life through copy.

5. Build internal copy systems such as templates, guides, and swipe files to scale content creation across new launches.