Performance Copywriter

You will be joining Z Brands, a fast-moving app studio that has recently doubled its revenue and is now focused on building profitable, direct-to-consumer brands at speed. As a talented Copywriter, your role will be crucial in helping the company scale its operations. Key responsibilities: - Own and build the e-mail marketing engine (Klaviyo): - Plan, write, and optimize lifecycle flows, automations, and one-off campaigns. - Craft messaging that converts new users, reactivates churned ones, and increases LTV. - Segment users by behavior, demographics, and purchase history to personalize content. - Conduct A/B testing on subject lines, content blocks, send times, and CTAs for continuous improvement. - Track and analyze performance metrics (open rates, CTR, revenue per send) and apply learnings quickly. - Expand your copy impact across the entire business: - Write high-converting landing pages, in-app screens, and paid ads. - Collaborate with designers and growth leads to create cohesive user journeys. - Shape the brands tone and voice across the growing portfolio of products. - Work closely with founders and the product team to bring new features and brands to life through copy. - Build internal copy systems such as templates, guides, and swipe files to scale content creation across new launches.,