Performance Ads Expert (Google & Meta)

Experience: 2–5 Years

Industry: Digital Marketing / Ecommerce / Lead Generation

Job Summary:

We are looking for a results-driven Performance Marketing Expert to manage and optimize paid ad campaigns on Google Ads and Meta (Facebook & Instagram) platforms. You will be responsible for driving ROI through strategic campaign planning, execution, and ongoing optimization.

Key Responsibilities:

• Campaign Strategy & Execution
• Plan, launch, and manage lead generation, sales, and awareness campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Conduct keyword and audience research to build effective targeting strategies.
• Performance Optimization
• Monitor KPIs like ROAS, CPA, CTR, and Conversion Rates to continuously improve performance.
• Conduct A/B testing on creatives, headlines, and landing pages.
• Implement retargeting and lookalike audience strategies.
• Reporting & Analytics
• Prepare weekly/monthly performance reports using tools like Google Analytics, Google Data Studio, or Meta Ads Manager.
• Provide insights and strategic recommendations based on data.
• Budget Management
• Manage campaign budgets effectively to maximize ROI.
• Forecast and allocate monthly ad spends with performance goals in mind.
• Creative Coordination
• Collaborate with design and content teams for ad creatives and landing page improvements.

Requirements:

• 2+ years of hands-on experience managing performance ads on Google and Meta platforms.
• Strong understanding of Google Ads Manager, Meta Business Suite, Google Analytics, UTM tracking, etc.
• Proven track record of meeting performance KPIs and generating leads/sales via paid ads.
• Familiar with landing page optimization and funnel-based advertising.
• Strong analytical and problem-solving skills.
• Google Ads and/or Meta Blueprint certifications preferred.

Nice to Have:

• Experience with tools like Google Tag Manager, Hotjar, SEMrush, or Ahrefs.
• Prior experience in e-commerce, SaaS, or high-ticket lead generation.

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Salary: Perks: Flexible working hours, performance bonuses, remote option, certification support.

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person