Astro Gem Pvt Ltd

Industry: Digital Marketing / Ecommerce / Lead Generation Job Summary: We are looking for a results-driven Performance Marketing Expert to manage and optimize paid ad campaigns on Google Ads and Meta (Facebook & Instagram) platforms. You will be responsible for driving ROI through strategic campaign planning, execution, and ongoing optimization. Knowledge of managing ad campaigns on e commerce platform like amazon , flipkart etc will be added advantage. Key Responsibilities: Campaign Strategy & Execution Plan, launch, and manage lead generation, sales, and awareness campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Conduct keyword and audience research to build effective targeting strategies. Performance Optimization Monitor KPIs like ROAS, CPA, CTR, and Conversion Rates to continuously improve performance. Conduct A/B testing on creatives, headlines, and landing pages. Implement retargeting and lookalike audience strategies. Reporting & Analytics Prepare weekly/monthly performance reports using tools like Google Analytics, Google Data Studio, or Meta Ads Manager. Provide insights and strategic recommendations based on data. Budget Management Manage campaign budgets effectively to maximize ROI. Forecast and allocate monthly ad spends with performance goals in mind. Creative Coordination Collaborate with design and content teams for ad creatives and landing page improvements. Requirements: 2+ years of hands-on experience managing performance ads on Google and Meta platforms . Strong understanding of Google Ads Manager, Meta Business Suite, Google Analytics, UTM tracking , etc. Proven track record of meeting performance KPIs and generating leads/sales via paid ads. Familiar with landing page optimization and funnel-based advertising. Strong analytical and problem-solving skills. Google Ads and/or Meta Blueprint certifications preferred. Nice to Have: Experience with tools like Google Tag Manager, Hotjar, SEMrush, or Ahrefs . Prior experience in e-commerce, SaaS, or high-ticket lead generation . Salary: Perks: Flexible working hours, performance bonuses, remote option, certification support.