Marketing Specialist Fusion Plus Solutions

6.0 - 10.0 years

7 - 15 Lacs

hyderabad

Work from Office

Role & responsibilities : Strategy & Planning Develop and execute marketing strategies aligned with company goals. Own the marketing calendar, ensuring timely campaigns across channels. Analyse market trends and competitor activities to identify opportunities. Campaign Management Plan, execute, and optimize integrated marketing campaigns across digital, social, email, and offline channels. Lead product launches, brand-building initiatives, and customer engagement campaigns. Digital Marketing & Analytics Oversee SEO, SEM, social media, and paid advertising efforts. Monitor, measure, and report on campaign performance (ROI, conversion rates, engagement). Use data-driven insights to refine strategies and maximize impact. Content & Branding Collaborate with design, content, and product teams to create compelling marketing assets. Ensure consistent brand messaging across all channels. Leadership & Collaboration Collaborate closely with sales, product, and business development teams to align marketing with revenue goals. Preferred candidate profile Bachelors degree in Marketing, Business, Communications, or related field (Master’s preferred). 6+ years of progressive experience in marketing. Strong understanding of digital marketing tools and analytics platforms (Google Analytics, HubSpot, Salesforce, SEMrush, etc.). Experience in B2B marketing (especially technology, SaaS, or IT services) preferred. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously under tight deadlines. Proven ability to develop strategies that drive measurable business outcomes .

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