Organic Search (SEO) Assistant Marketing Manager

Title Organic Search (SEO) Assistant Marketing Manager

Department Performance Marketing, Customer Growth & Retention Marketing Team, GPS Marketing

Location Gurgaon

Reports To Performance Marketing Manager: Search Marketing

Level 4

With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to everyone from central banks and financial institutions to wealth managersand private individuals. Were proud to have been helping our clients build better financial futures for over 50 years.

About your team

With FILs Global Platform Solutions (GPS) our vision is to be a leading, multinational provider of investment solutions, wealth management and retirement services, offering our customers the very best of Fidelity.

The Customer Growth and Retention Marketing Team play a crucial role in developing and deploying strategies to accelerate revenue generated from Prospects, our Investors and Members. By attracting new prospects and retaining our customers to become their Pension and Investment Platform of choice.

Because with the right trusted partner, investing becomes more than a financial decision it's about helping our customers build the life they want and empowering them to feel engaged with their future and investments. So, join our team and be part of delivering our exciting vision.

About your role
Responsible for developing, implementing and refining our Organic Search (SEO) activity, by connecting with prospects looking for Personal Investing Products and Services throughout the year. Youll look to maximise exposure for specific product terms during GPS campaign periods. All carefully designed to deliver prospect acquisition growth across all our Personal Investing Products and Services.

Youll lead a continual programme of off-site, on-site and technical SEO improvements to increase organic search visibility and visits to our site aligned to our business goals. Also supporting the Search Marketing Manager to define an integrated search strategy, encompassing both SEO and Paid Search (PPC).

Key responsibilities

Search Marketing Strategy:

• Assist in the development and implementation of Search strategy, rolling SEO plan and associated channel forecast covering always on and campaign integration periods. Tasked with generating cultivating prospect demand to grow new prospect acquisition.
• Drive SEO performance forward by keeping up-to-date knowledge of industry trends, algorithm changes etc, competitor tactics and channel best practise. Proactively share with business teams to help them maximise opportunities and implement SEO best-practice (content suggestions for editorial team page optimisations, technical improvements etc).
• Review sites to identify existing technical issues or opportunities and provide guidance to project teams as to where their actions might impact indexation or ranking.

Execution and Optimisation:

• Prioritise and manage ongoing roadmap of SEO activity to drive optimal visibility, efficiencies and conversion rates
• Support forecasting activities based on trending performance.

Collaboration:

• Work closely with PPC Assistant Manager to develop and deploy an integrated Search approach.
• Collaborate with core stakeholders across Marketing and the broader business to ensure a cohesive marketing strategy and effective landing pages.

Competitor Analysis and Benchmarking: Conduct regular detailed keyword research and analyse competitor strategies to gain market insights and maintain a competitive advantage. Integrate findings into SEO plan.

Performance Analysis: Monitor and report on SEO performance, making data-driven recommendations for improvement.

Key competencies and experience

• Technical Search Expertise: Proven SEO experience gained from managing large B2C websites. Technical SEO knowledge would be a strong advantage. Basic knowledge of PPC (Paid Search) would also be an advantage to enhance contribution to the overall integrated Search strategy.
• Performance Insight and Reporting: Proficiency in using analytics SEO tools and in developing reporting. Able to identify trends, performance gaps and opportunities.
• Communication Skills: Excellent written and verbal communication skills, able to clearly and effectively convey information, ideas, and thoughts to other stakeholders via reports and presentations.
• Collaboration: Experience in establishing effective working relationships built on trust. Able to effectively understand stakeholder needs, leverage open dialogue, establish clear expectations and regularly update stakeholders on progress.
• Project Campaign Management: Strong organisational skills with attention to detail. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Curious thinker adopting a proactive approach to problem-solving and innovation
• Focus on Personal Development: Passion for personal development (technical expertise and core competencies), focused on keeping up to date with the latest technical, industry and competency trends and best practise. Proven experience of upskilling others would be an advantage.
• Industry Experience: Experience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage but not essential.