Oncology Marketing Manager

Role & responsibilities

Job Summary:

The profile is responsible for leading the development and execution of strategic and tactical marketing plans for oncology brands. This role requires a deep understanding of the oncology landscape, scientific insights, and customer needs to drive brand performance, support field teams, and deliver impactful campaigns in a highly competitive and regulated market.

Key Responsibilities:

Strategic Brand Planning

• Develop and implement comprehensive brand strategies for assigned oncology products (existing and pipeline).
• Lead annual brand planning process including situational analysis, SWOT, positioning, segmentation, and messaging frameworks.

Market and Customer Insights

• Analyse trends in oncology treatment landscape, competitive dynamics, and unmet medical needs.
• Conduct market research, gather physician and patient insights, and translate them into actionable strategies.

KOL & Stakeholder Engagement

• Build strong relationships with key opinion leaders (KOLs), oncologists, and other stakeholders.
• Drive scientific exchange through symposia, advisory boards, and collaborative partnerships.

Marketing Execution

• Design and execute multi-channel marketing campaigns (print, digital, CME, scientific conferences, etc.).
• Develop promotional and educational content in collaboration with medical and regulatory teams.
• Monitor and optimize campaign performance to maximize ROI.

Sales Force Support

• Create impactful visual aids, leave-behinds, and training materials for the oncology sales team.
• Lead cycle meetings, product training sessions, and field force engagement initiatives.

Cross-functional Collaboration

• Work closely with Medical Affairs, Regulatory, Market Access, Sales, Supply Chain, and Compliance.
• Support product launch readiness, market access initiatives, and pricing strategy.

Budget & Performance Management

• Manage brand budgets and ensure optimal allocation of resources.
• Track brand KPIs and sales performance, and present regular updates to leadership.

Qualifications & Experience:

• Bachelors degree in pharmacy, Life Sciences, or Medicine; MBA in Marketing or Healthcare Management preferred.
• 5–10 years of pharmaceutical marketing experience, with at least 2–3 years in

  oncology product management

  .
• Experience in launching or managing targeted therapies, biologics, or immuno-oncology drugs is a strong advantage.

Key Skills & Competencies:

• Strong scientific acumen and understanding of oncology treatment paradigms.
• Excellent strategic thinking, analytical, and project management skills.
• Strong communication, presentation, and stakeholder engagement abilities.
• Ability to work in a matrixed environment and manage multiple projects simultaneously.
• Digital marketing exposure and familiarity with global oncology trends is a plus.

Preferred candidate profile