Meta Media Buyer

Vaibhav Global Ltd (VGL) Company Overview:

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada.

Shopping Experience:

Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly.

Financials and Workforce:

VGL reported a group turnover of approximately Rs. 3,041 Crore (FY 2023-2024) and employs over 3800 people globally. The company’s head office and main manufacturing facility are in Jaipur, India, employing around 3000 people, including contract workers.

Acquisitions:

• Mindful Souls B.V.: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities.
• Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets.

Environmental and Social Responsibility:

VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment,’ reflecting its dedication to environmental sustainability. VGL's ‘Your Purchase Feeds...’ initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

Shop LC Overview:

Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC. Shop LC ships approximately 25,000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL’s largest market, contributing 68% to consolidated revenue.

TJC Overview:

TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company’s e-commerce presence is supported by the website TJC. TJC ships approximately 12,000 products daily to UK customers and employs around 220 people in London, with extended teams in India.

Shop LC Germany Overview:

Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany.

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds...

Our Core Values:

• Teamwork
• Honesty
• Commitment
• Passion
• Positive Attitude

TJC is seeking an experienced Meta Media Buyer to strategically manage, optimize, and scale paid advertising campaigns across Meta platforms (Facebook, Instagram). This role requires a deep understanding of audience targeting, campaign optimization, and data-driven decision-making to maximise ROI, drive sales, and elevate brand presence.

Key Responsibilities:

• Plan, launch, and manage comprehensive ad campaigns on Meta platforms.
• Conduct audience research, targeting, and segmentation for precise campaign delivery.
• Continuously optimize ad sets, creatives, and bids to achieve KPIs such as CPA, ROAS, and conversion rates.
• Analyse performance data, leveraging insights to improve campaign outcomes and customer acquisition.
• Generate insightful reports highlighting campaign performance, identifying growth opportunities and areas for improvement.
• Stay current with industry trends, platform changes, and best practices to maintain competitive advantages.
• Collaborate closely with the creative team to develop high-performing ad creatives aligned with TJC.co.uk’s branding.
• Coordinate with cross-functional teams, including marketing, analytics, e-commerce, and product management.

Qualifications:

• Proven experience (4+ years) as a Media Buyer with a focus on Meta platforms.
• Experience managing a monthly marketing budget of over $200K on Meta platforms.
• Expertise in Meta Ads Manager, Business Manager, and related analytics tools.
• Strong analytical and quantitative skills, proficient with Excel, Google Analytics, and Meta reporting dashboards.
• Excellent understanding of online customer behaviour, conversion funnels, and performance marketing strategies.
• Exceptional organizational and time management skills, with the ability to manage multiple campaigns simultaneously.
• Proactive, detail-oriented, and results-driven mindset.

Preferred Skills:

• Experience managing over $200K monthly ad spends.
• Certification in Facebook Blueprint or relevant digital marketing qualifications.
• Familiarity with attribution modeling and A/B testing methodologies.