Job
Description
As a Meta & Google Ads Manager at Homeless Care Foundation, your role involves designing, implementing, and optimizing digital advertising campaigns across Facebook, Instagram, and Google. Your primary focus will be expanding donor outreach, fundraising efforts, and raising awareness about the organization's humanitarian projects. **Key Responsibilities:** - Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads. - Conduct audience research, keyword planning, and donor targeting for effective campaign reach. - Develop impactful ad creatives in collaboration with the content and design team. - Track, analyze, and report campaign performance metrics such as CTR, CPC, ROI, donations, and leads. - Optimize campaigns to achieve maximum ROI within allocated budgets. - Ensure compliance with Meta & Google's advertising guidelines for NGOs. - Work closely with the fundraising and communications team to align ads with ongoing campaigns and projects. - Stay updated on digital marketing trends and fundraising innovations. **Qualifications & Skills:** - Bachelors degree in Marketing, Communications, Business, or related field (preferred). - Minimum 3-4 years of proven experience managing Google Ads and Meta Ads campaigns. - Strong knowledge of digital fundraising and donor acquisition strategies. - Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics, and related tools. - Excellent analytical skills to interpret campaign data and optimize performance. - Strong creativity and copywriting skills for impactful donor-focused campaigns. - Experience working with NGOs or donor communications (preferred). As an ideal candidate, you should possess: - Data-driven decision-making skills. - Strong project and time management abilities. - Capability to work both independently and as part of a team. - Passion for social impact and a commitment to Homeless Care Foundation's mission. In terms of work hours, you are expected to adhere to standard office timings from 10:30 AM to 7:00 PM. However, occasional work beyond regular hours, including weekends, may be necessary during peak campaign periods or festive seasons. The compensation offered is competitive within the NGO sector and will be commensurate with your skills and experience. If you are excited about leveraging your digital marketing expertise to make a meaningful impact, please send your CV and details of past campaigns managed to hr@homelesscarefoundation.org or contact us directly at 9625556997. As a Meta & Google Ads Manager at Homeless Care Foundation, your role involves designing, implementing, and optimizing digital advertising campaigns across Facebook, Instagram, and Google. Your primary focus will be expanding donor outreach, fundraising efforts, and raising awareness about the organization's humanitarian projects. **Key Responsibilities:** - Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads. - Conduct audience research, keyword planning, and donor targeting for effective campaign reach. - Develop impactful ad creatives in collaboration with the content and design team. - Track, analyze, and report campaign performance metrics such as CTR, CPC, ROI, donations, and leads. - Optimize campaigns to achieve maximum ROI within allocated budgets. - Ensure compliance with Meta & Google's advertising guidelines for NGOs. - Work closely with the fundraising and communications team to align ads with ongoing campaigns and projects. - Stay updated on digital marketing trends and fundraising innovations. **Qualifications & Skills:** - Bachelors degree in Marketing, Communications, Business, or related field (preferred). - Minimum 3-4 years of proven experience managing Google Ads and Meta Ads campaigns. - Strong knowledge of digital fundraising and donor acquisition strategies. - Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics, and related tools. - Excellent analytical skills to interpret campaign data and optimize performance. - Strong creativity and copywriting skills for impactful donor-focused campaigns. - Experience working with NGOs or donor communications (preferred). As an ideal candidate, you should possess: - Data-driven decision-making skills. - Strong project and time management abilities. - Capability to work both independently and as part of a team. - Passion for social impact and a commitment to Homeless Care Foundation's mission. In terms of work hours, you are expected to adhere to standard office timings from 10:30 AM to 7:00 PM. However, occasional work beyond regular hours, including weekends, may be necessary during peak campaign periods or festive seasons. The compensation offered is competitive within the NGO sector and will be commensurate with your skills and experience. If you are excited about leveraging your digital marketing expertise to make a meaningful impact, please send your CV and details of past campa
