Manager -Meta & Google Ads

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About Homeless Care Foundation

Homeless Care Foundation is a non-profit organization dedicated to serving abandoned elders, helpless sadhus, and underprivileged slum children by providing them food, shelter, healthcare, and education. With a vision to restore dignity and hope, we are committed to expanding our impact through digital engagement and fundraising.

Role Overview

We are seeking a passionate and results-driven Meta & Google Ads Manager

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
• Conduct audience research, keyword planning, and donor targeting for effective campaign reach.
• Develop impactful ad creatives in collaboration with the content and design team.
• Track, analyze, and report campaign performance metrics such as CTR, CPC, ROI, donations, and leads.
• Optimize campaigns to achieve maximum ROI within allocated budgets.
• Ensure compliance with Meta & Google's advertising guidelines for NGOs.
• Work closely with the fundraising and communications team to align ads with ongoing campaigns and projects.
• Stay updated on digital marketing trends and fundraising innovations.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
• Minimum 3-4 years of proven experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of digital fundraising and donor acquisition strategies.
• Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics, and related tools.
• Excellent analytical skills to interpret campaign data and optimize performance.
• Strong creativity and copywriting skills for impactful donor-focused campaigns.
• Experience working with NGOs or donor communications (preferred).

Key Competencies

• Data-driven decision making.
• Strong project and time management.
• Ability to work independently and as part of a team.
• Passion for social impact and commitment to Homeless Care Foundation's mission.

Work Hours

• Standard office timings [10:30 AM to 7:00 PM].
• As campaigns may require active 24 hours monitoring, you may occasionally be required to work beyond normal hours, including weekends, during peak campaign periods or festive seasons.

Compensation

• Competitive NGO sector remuneration, commensurate with skills and experience.

How to Apply

Interested candidates may send their CV, details of past campaigns managed, and to [HIDDEN TEXT] or can directly contact us on 9625556997