Media Planning Executive

Hello, Truecaller is calling you from Bangalore, India! Ready to pick up?

Our goal is to make communication smarter, safer, and more efficient, all while building trust everywhere. We're all about bringing you smart services with a big social impact, keeping you safe from fraud, harassment, scam calls or messages, so you can focus on the conversations that matter.

• Top 20 most downloaded apps globally, and world's #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month.
• Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap. Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high profitability and strong EBITDA margins.
• A team of 400 people from ~35 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions.

We at Ads Product are all about making Ads more meaningful & relevant to our users and help drive marketing objectives for our partners/advertisers. Ads is one of the ways Truecaller monetizes the APP, and thus holds a critical role in driving Truecaller revenues. Truecaller is one of the largest standalone publishers in India and emerging markets like Egypt, North Africa etc.

Mission - The Ads team is responsible for monetizing Truecaller inventory through ads by offering targeted advertising solutions to our demand partners.

Responsible for - Driving revenue growth for Truecaller by building ads solutions and selling our ads offerings to our advertiser partners in India and outside.

We work at a planetary scale, serving billions of ad impressions daily. Our APIs handle a massive load, with some reaching 300K requests per second. This is serious performance engineering!

The Truecaller app is on over 400 million devices globally, and our code needs to run flawlessly on all of them. We leverage the latest tech like Jetpack Compose and Kotlin to ensure efficiency and maintainability.

We are seeking a detail-oriented and data-driven Media Planning Executive with strong expertise in digital media planning and buying. The ideal candidate should have a solid understanding of price units and commercial structures across a wide range of digital media platforms and publishers. Familiarity with international markets and strong analytical skills will be an added advantage.

What you bring in:

• 4-6 years of experience in digital media planning and buying
• Proficiency in digital platform metrics and buying models across leading digital media publishers and platforms
• Strong understanding of publisher-specific commercial structures and rate models
• Good analytical skills with proficiency in Excel and/or data visualization tools
• Some exposure to international digital media ecosystems (preferred)
• Strong communication and negotiation skills
• Bachelor's degree in Marketing, Advertising, Business, or related field

The impact you will create:

• Develop comprehensive digital media plans aligned with campaign goals and budgets
• Understand and apply platform-specific pricing models (CPM, CPC, CPV, CPI etc.) and media buying structures for branding and performance-led campaigns
• Has insights of leading digital publishers/platforms to evaluate media opportunities, rate cards, and create packages and plans
• Collaborate with internal teams for comprehensive planning and act as a support function
• Stay updated with trends and innovations in the digital media landscape
• Support media planning for international markets as required

Life at Truecaller - Behind the code: https://www.instagram.com/lifeattruecaller/

Sounds like your dream job?

We will fill the position as soon as we find the right candidate, so please send your application as soon as possible. As part of the recruitment process, we will conduct a background check.

This position is based in Bangalore, India.

We only accept applications in English.

What we offer:

• A smart, talented and agile team: An international team where ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment.
• A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership to keep learning and improving and Wellness allowance.
• Great tech tools: Pick the computer and phone that you fancy the most within our budget ranges.
• Office life: We strongly believe in the in-person collaboration and follow an office-first approach while offering some flexibility. Enjoy your days with great colleagues with loads of good stuff to learn from, daily lunch and breakfast and a wide range of healthy snacks and beverages. In addition, every now and then check out the playroom for a fun break or join our exciting parties and or team activities such as Lab days, sports meetups etc. There something for everyone!

Come as you are: Truecaller is diverse, equal and inclusive. We need a wide variety of backgrounds, perspectives, beliefs and experiences in order to keep building our great products. No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc. All those things make you who you are, and that's why we would love to meet you.