Media Performance Associate Manager

As a Media Performance Associate Manager (Programmatic), your role involves managing multichannel programmatic campaigns (desktop, mobile, and video) and troubleshooting campaign delivery and performance issues. You will be responsible for conducting a full analysis of campaign performance, optimizations, and issues. Working with internal teams, you will provide clients with programmatic media recommendations and optimization strategies aligned with objectives. Additionally, you will traffic all creatives into the platform, set up campaigns before the launch date, and maintain knowledge of media technology buying platforms and analytic tools. Moreover, you will navigate through various third-party systems to complete monthly billing documentation, analyze campaign performance, and make strategic investments and tactical media optimizations. Your input on campaign goals, approaches, and methods will help establish success metrics and KPIs. Key Responsibilities: - Manage multichannel programmatic campaigns and troubleshoot delivery and performance issues - Conduct full analysis of campaign performance, optimizations, and issues - Provide clients with programmatic media recommendations and optimization strategies - Traffic all creatives into the platform and set up campaigns before launch date - Maintain knowledge of media technology buying platforms and analytic tools - Navigate through various third-party systems for monthly billing documentation - Analyze campaign performance and make strategic investments and tactical media optimizations - Deliver input on campaign goals, approaches, and methods to establish success metrics and KPIs Qualifications Required: - 2-4 years of experience in an advertising agency, publisher, or ad tech provider - Graduate/BE/B.Tech/MBA - Extremely strong understanding of Online Media and Programmatic experience If you have working knowledge of the following, it will be an added advantage: - DSP platforms like DBM, Mediamath, Appnexus, etc. - Awareness of Adserving technologies and analytical tools like GA and Omniture - Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS, etc. - Expert proficiency in Excel and comfort in handling large volumes of data to derive consumer insights Please note that there are no additional details about the company provided in the job description.,