Media Performance Associate Manager Publicis Global Delivery (PGD)

2.0 - 6.0 years

0 Lacs

haryana

On-site

As a Media Performance Associate Manager (Programmatic), your responsibilities will include managing multichannel programmatic campaigns (desktop, mobile, and video) and troubleshooting campaign delivery and performance issues. You will conduct a full analysis of campaign performance, optimizations, and issues. Additionally, you will work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with their objectives. Your tasks will also involve trafficking all creatives into the platform and setting up campaigns before the launch date. It is crucial to maintain knowledge of media technology buying platforms and analytic tools. You will need to navigate through a variety of third-party systems to complete monthly billing documentation. Furthermore, you will analyze campaign performance to make strategic investments and tactical media optimizations. To excel in this role, you should have 2-4 years of experience at an advertising agency, publisher, or ad tech provider. A Graduate/BE/B.Tech/MBA degree is required. An extremely strong understanding of Online Media and Programmatic experience is essential for success in this position. Working knowledge of DSP platforms like DBM, Mediamath, Appnexus, Adserving technologies, and analytical tools like GA and Omniture will be advantageous. Familiarity with measurement tools used in Programmatic such as Atlas, Neilsen, and IAS is beneficial. Expert proficiency in Excel and comfort in handling large volumes of data to derive consumer insights is desired. If you possess the aforementioned qualifications and skills, you will fit right in as a Media Performance Associate Manager (Programmatic).,

Posted 1 week ago

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