7 - 9 years
0 Lacs
Posted:1 week ago|
Platform:
On-site
Full Time
MEASUREMENT STRATEGY & DATA INTEGRITY:
. Define and drive the overall Group measurement and effectiveness program. Ensure data integrity and methodology is accurate, consistent, and reliable across all media platform testing and measurementCOLLABORATION & PERFORMANCE:. Work closely with internal teams, especially CMI, to ensure marketing planning is data-driven and aligned with overall objectives, leveraging insightsMonitor key performance indicators to guide decision-making and enhance future campaignsCONTINUOUS IMPROVEMENT & INSIGHTS:Provide actionable insights from MMMs (mixed media measurement), Stay updated on the latest measurement tools and methodologies
A successful Media Measurement Lead should have:Must Haves:
Michael Page
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