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Media Buyer/Ads Expert

Media Buyer/Ads Expert

Kyptronix

4 - 6 years

3 - 6 Lacs

kolkata

Posted:13 hours ago| Platform:

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Skills Required

campaign strategy performance marketing performance optimization cpa funnel management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Purpose

Key Responsibilities

Campaign Strategy & Execution

Plan, launch, and scale paid campaigns across Meta/Google/TikTok.
Build audiences, funnels, and creative testing frameworks.
Maintain campaign hygiene: budgets, bids, exclusions, placements, frequency, CTR, CPA.

Performance Optimization

Daily analysis of KPIs, attribution, and funnel performance.
Run structured A/B tests across creatives, landing pages, hooks, and formats.
Improve ROAS and reduce CAC through aggressive iteration.

Creative Collaboration

Work with designers/content team to brief high-performing ad creatives.
Translate insights into angles, hooks, and winning formats (UGC, reels, static, carousels).

Tracking & Reporting

Set up pixels, event tracking, UTM mapping, offline conversions.
Weekly dashboards with CPL, ROAS, revenue impact, spend trends, and next steps.

Market & Competitor Insights

Research audience shifts, competition patterns, and creative trends.
Recommend new offers, funnel upgrades, and scaling opportunities.

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