Media Buyer Search Arbitrage in Delhi

The main objective of this role is to develop, execute, and optimize high-performance Facebook ad campaigns directed towards driving profitable traffic to search arbitrage websites. The focus will be on utilizing audience targeting, creative ad strategies, and data-driven decision-making to enhance return on ad spend (ROAS) while ensuring consistent traffic growth and cost efficiency. Your key responsibilities will include: - Designing, launching, and managing Facebook ad campaigns customized for search arbitrage, optimizing ad copy, visuals, and landing pages to enhance click-through rates (CTR) and engagement. - Monitoring campaign performance metrics such as CTR, CPC, and ROI, using Facebook Ads Manager and analytics tools to track results and make data-driven adjustments. - Strategically managing budgets to achieve high ROAS, aiming to reduce CPC while maintaining traffic volume and quality. - Identifying high-value target audiences through Facebook's advanced targeting features, testing and refining audience segments based on performance. - Conducting A/B testing with different ad creative, placements, and targeting strategies, implementing insights to refine campaigns for improved outcomes. - Staying updated with the latest Facebook ad trends and search arbitrage practices, analyzing competitor strategies to identify opportunities. About the Company: We are an e-commerce and digital marketing company operating in the online advertising space since 2018. With 3 office locations already established, we have recently expanded to our 4th office in Delhi.,