Media Business Analysis

You will be BA for Media domain who will be SPOC between Clients & technical teams. You will help in Product designing & its implementation & demonstrate expertise of Media domain.

Roles and Responsibilities

• Experience with the Media & Advertising industry (MarTech, AdTech, Publishing, Entertainment).
• Requirement gathering, gap assessment, functional documentation & product backlog management.
• Solution building, pre-sales, working on RFPs and RFIs in the Media & Advertising domain.
• Knowledge of different tools and platforms used in the advertising, publishing and digital marketing eco-system.
• Strong analytical and problem solving skills.
• Understand business needs and create business requirement documentation.
• Prepare client business cases, requirement understanding documents etc. as required.
• Understand systems, processes, flow diagrams, as-is v/s to-be functionalities.
• Support projects throughout the development life cycle.
• Participate in UAT.
• Participate in RFPs, RFIs and prospect meetings.
• Build competitive proposals which includes solutioning of Adtech and MarTech ecosystem.
• Proficiency in verbal and written communication.
• Ability to review other documents, test cases, and test plans.
• Evaluate business requirements submitted by Product Management.
• Collaborate with development and other stakeholders to assess requirements.
• Anticipate and address risks, gaps, and concerns.
• In addition to functional expertise, demonstrate an inclination toward technical understanding.
• Willingness to acquire proficiency in new tools and technologies.
• Provide accurate sizing estimates for new requirements promptly.
• Review change requests and manage the Product Backlog.

Functional Analyst Skillset

• Demonstrate extensive functional knowledge of managed products and projects.
• Exhibit strong analytical and problem-solving skills with a proactive learning approach.
• Serve as the functional Single Point of Contact (SPoC) for assigned activities.
• Identify and pre emotively address risks, devising mitigation strategies in advance.
• Regularly update and engage stakeholders with timely project/product status reports.
• Collaborate with technical teams in solution design activities.
• Analyse processes and ascertain areas for process improvement.
• Proficiently manage critical situations, driving them towards result.
• Translate requirements into relevant documents such as Functional Specifications Reports (FSR), Use Cases, and High-Level Sequence Diagrams.
• Possess excellent communication, documentation, and presentation skills.
• Demonstrate proficiency in Root Cause Analysis, Gap Analysis, and Impact Analysis.