Marketing

As a Marketing Executive at Disney Consumer Products (DCP) in India, your primary responsibility will be to develop and implement integrated marketing campaigns for our franchises and licensees. These campaigns aim to enhance brand awareness, drive sales, and expand the online and offline presence of Disney products, ultimately maximizing the economic potential of the Disney Consumer Products business. We are seeking proactive and energetic individuals with a strong background in Digital marketing who can thrive in a collaborative environment. Your role will involve leading the ideation and execution of marketing campaign initiatives and overseeing the day-to-day operations of the marketing team. Your key responsibilities will include: - Ideating, conceptualizing, and managing marketing strategies and integrated campaigns across retail, digital, and on-ground environments. - Developing and executing digital campaign strategies with a focus on social media amplification, influencer activities, and contests. - Leading marketing themes, go-to-market strategies, and digital concepts for licensee campaigns while incorporating Disney storytelling and brand values. - Acting as a brand steward by collaborating with licensees to review marketing materials, provide guidance, and manage go-to-market plans and creative assets. - Collaborating with third-party agencies and vendors to plan and execute marketing campaigns in alignment with Disney values and guidelines. - Creating pitch decks for commercial team presentations and ensuring high-quality execution of projects. To excel in this role, you should have: - 1-2 years of relevant marketing experience, with a preference for digital marketing experience. - Strong project management skills and the ability to take ownership of campaign planning and execution. - A proactive and positive attitude, with a flexible approach to working in a fast-paced environment. - Passion for innovation, creative problem-solving, and building relationships with internal and external stakeholders. Your skills should include: - Creative thinking and demonstrated project management abilities. - Excellent communication and presentation skills. - Proficiency in English (spoken and written). Join us at Disney Consumer Products to be a part of a dynamic team, where you will play a crucial role in shaping marketing campaigns and driving the success of our brand in India.,