Marketing Strategy Manager (B2B Marketing) Bangkok Based, Relocation Provided

5 - 9 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Agoda is an online travel booking platform that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, along with flights, activities, and more. With over 7,100 employees from 95+ nationalities across 27 markets, Agoda fosters a diverse and collaborative work environment through a culture of experimentation and ownership. The company's purpose is to bridge the world through travel, believing that travel enhances empathy, understanding, and happiness by bringing individuals and cultures closer together. The B2B Marketing team at Agoda is currently seeking a visionary Marketing Strategy Manager to develop engaging content aimed at attracting and retaining customers. Reporting to the Marketing Strategy Director, the Marketing Strategy Manager will play a vital role in enhancing brand visibility and creating compelling narratives that resonate with B2B partners and potential partners. Key Responsibilities: - Develop and Implement Content Strategies: Create engaging content that elevates brand awareness and reinforces Agoda's value proposition for B2B audiences across multiple business units. - Craft Engaging Content: Collaborate with design and writing teams to produce high-quality content, including editing, proofreading, developing editorial calendars, and ensuring timely delivery. - Lead and Inspire Teams: Manage a diverse content strategy team, provide mentorship, guidance, and develop key performance indicators. - Collaborate Across Departments: Work closely with senior stakeholders to align content strategies with business objectives and showcase strengths within Agoda's B2B offerings. - Analyze and Optimize Content: Collaborate with analysts to monitor content effectiveness, optimize strategies based on data insights, and ensure maximum impact. - Enhance Sales Materials and Strategy: Receive feedback, generate ideas, and implement strategies to increase partner engagement. Qualifications for Success: - Extensive Experience: Minimum of 5 years in content/strategy/consultancy/product marketing or related roles, with experience in a B2B marketing environment being a plus. - Strong Communication Skills: Exceptional writing and verbal communication abilities, proficiency in creating impactful presentations. - Strategic Mindset: Proven experience in developing content aligned with business objectives and enhancing brand narrative. - Industry and Product Knowledge: Familiarity with the tech and travel industry, experience in the online travel agency sector preferred. - Data-Driven Approach: Strong analytical skills to leverage data for substantiating content strategies and value propositions. - Leadership Capability: Experience in senior people management, including hiring, developing, and mentoring high-performing teams. Join Agoda to play a pivotal role in shaping communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and capable of elevating brand narrative, we invite you to apply and be part of our dynamic team. Agoda is an Equal Opportunity Employer. Your application will be kept on file for future considerations, and you can request the removal of your details as per our privacy policy. Agoda does not accept third party resumes, and unsolicited resumes may not incur any fees.,

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Agoda

Travel & Hospitality

Singapore