Marketing Professional (B2B, HealthTech)

We are looking for a Marketing Professional who can create high-impact marketing collateral (brochures, case studies, white papers) and lead generation efforts targeted at B2B audiences in healthcare / life-sciences / clinical research domains. The person will work closely with product, sales, and domain experts to translate technical and clinical value into marketing content that resonates with decision-makers (e.g. hospitals, CROs, pharma / biotech firms, research orgs).

Key Responsibilities

Marketing Collateral & Content Creation

• Create product brochures, white papers, data sheets, case studies, pitch decks explaining complex health-tech / AI / clinical-data solutions in clear, persuasive language.
• Translate technical/clinical or research-oriented content into business-oriented benefits (outcomes, ROI, efficiencies, compliance, quality).
• Work with design tools or designers to produce visually appealing and brand-consistent materials.
• Develop website content, blog posts, newsletters, and thought-leadership pieces positioning Miimansa as a trusted HealthTech partner.

B2B Lead Generation & Demand Generation

• Identify potential B2B customers healthcare providers, CROs, pharma/biotech companies, research institutes, hospitals, labs.
• Plan and implement outreach campaigns (e.g. LinkedIn, email marketing, industry-specific digital channels) to generate qualified leads (MQLs / SQLs).
• Collaborate with sales team to nurture leads, support proposals, and prepare client-facing presentation / pitch decks.
• Use data and analytics (e.g. campaign metrics, lead conversion rates) to measure success and refine strategies.

Thought Leadership & Market Education

• Develop white papers, case studies, and educational content to communicate domain knowledge (clinical research, regulatory aspects, AI in healthtech) to prospective clients.
• Plan and support webinars, virtual events, or workshops to showcase Miimansa's solutions and build credibility in the healthcare / research community.
• Monitor industry trends, competitor offerings and regulatory developments feed insights back into content and positioning strategy.

Required Skills & Qualifications

• Strong written and verbal communication skills, excellent copywriting able to simplify complex technical / clinical content into compelling business-oriented messaging.
• Understanding of B2B marketing, especially in SaaS / HealthTech / Life Sciences / Clinical Research ability to address business-stakeholders (hospitals, labs, CROs, pharma).
• Prior experience creating marketing collateral such as brochures, white papers, case studies, pitch-decks, and digital content (web, blogs, newsletters).
• Familiarity with lead generation techniques email marketing, LinkedIn or other professional outreach, digital campaigns, and CRM/automation tools (if available).
• Ability to work with cross-functional teams (product, sales, clinical experts) and translate technical/clinical value into business value.
• Good project management, attention to detail; ability to manage multiple deliverables, meet deadlines, and adapt quickly.