Marketing Platform Auto Specialist

 About The Role  

Skill required: Marketing Operations - Braze Customer Engagement Platform

Designation: Marketing Platform Auto Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designBraze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

What are we looking for? Evaluates and streamlines business processes to maximize efficiency and effectiveness within the team and with the clientParticipates in strategic planning meetings with the client and manages client expectations in terms of support and deliveryLeads, manages, and coaches the Braze Campaign developers team with shared focus on growth of existing skillsetDevelopment, Testing, Deployment of new campaigns/integrations and releasesTroubleshoot complex problems, gap analysis and process improvementInvestigate, resolve, test and deploy incidents as assignedMonitors system performance, and verifies that peripheral integrations are functioning as expectedMonitor key data propagation & integration process

Roles and Responsibilities: End to end implementations with Braze (Email template implementation to Data Segmentation/Canvases knowledge)Lead strategy and architecture sessions and communicate design options to clients (good to have)Manage administration of customer communication campaigns across the cloud, either in each function (email, SMS, Push, Cloud Pages), or leveraging Canvas to deliver multi-touch communications.Liquid and SQL knowledge is requiredEstablish best practice application support methodology and processes, including maintenance and support roadmaps, processes and technical documentationRequirement gathering, analysis, solution and design of new interfaces/integrations within scopeEvaluate new functionalities for the platform that enables new channels or integrations that can be used across brands
 Qualification 
Any Graduation