Marketing & Operations Manager

As a Marketing Operations Manager - Digital Marketing at our company in Mohali, you will play a crucial role in leading and optimizing digital marketing campaigns while managing cross-functional teams and driving operational efficiency. Your responsibilities will include: - **Digital Marketing Leadership** - Plan, execute, and optimize campaigns across various platforms such as Google Ads, Meta Ads, SEO, and Email. - Manage performance marketing budgets with a focus on ROI, ROAS, and revenue growth. - Oversee SEO strategy including keyword planning, technical SEO, and content optimization. - **Operations & Team Management** - Lead and manage cross-functional teams comprising designers, developers, content writers, and media buyers. - Ensure timely execution of campaigns, reporting, and deliverables. - Build and optimize workflows to streamline marketing operations and act as a bridge between different departments. - **Reporting & Analytics** - Monitor KPIs across campaigns and prepare regular performance reports for stakeholders. - Implement data-driven strategies to enhance efficiency and effectiveness. As the ideal candidate, you should possess: - 5+ years of proven experience in digital marketing with expertise in Google Ads, Meta Ads, SEO, and Analytics. - Strong knowledge of ecommerce marketing, particularly in the fashion/clothing or US marketplace. - Demonstrated ability to manage cross-functional teams and multiple projects simultaneously. - Excellent understanding of marketing funnels, customer acquisition, and retention strategies. - Hands-on experience with tools like Google Analytics, Shopify, Klaviyo, SEMrush/Ahrefs, etc. - Strong project management, communication, and leadership skills. - Experience in the US ecommerce fashion/apparel market. - Ability to strategize and execute large-scale campaigns with measurable results. - Technical knowledge (basic coding, website management) will be an added advantage. This is a full-time position that requires in-person work at our Mohali, Punjab location. When applying, please answer the following application questions: - How many years of experience do you have in digital marketing (Google Ads, Meta Ads, SEO, etc.) - Have you worked in the ecommerce fashion/apparel industry or the US marketplace before Join us and be a part of our dynamic team where your expertise in digital marketing will make a significant impact in driving our company's success.,