Marketing Manager(Healthcare)

Role-

Location - Malleshwaram, Bengaluru

CTC - 5-7 LPA(Depending on Experience)

for a healthcare organization.

Responsibilities:

• Strategy and Planning:

  Build and implement marketing strategies aligned with organizational goals.

• Campaign Management:

  Manage multi-channel campaigns across digital, print, outdoor, and on-ground activations.

• Digital Leadership:

  Oversee website performance, social media strategy, SEO and SEM, and online reputation.

• Stakeholder Collaboration:

  Work closely with internal teams, doctors, and management to identify target audiences and opportunities.

• Community Engagement:

  Plan outreach programs, health camps, and corporate tie-ups to increase patient footfall.

• Content and Collateral:

  Guide the creation of marketing materials and digital content.

• Performance and ROI:

  Analyze campaign performance and present ROI reports.

• Regulatory Compliance:

  Ensure all activities follow ethical and healthcare marketing guidelines.

• Team Leadership:

  Lead and mentor the marketing team.

• Vendor Management:

  Manage relationships with agencies and media partners.

Requirements:

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.

• 2-5 years of experience, preferably in healthcare, hospitals, or pharmaceuticals.

• Strong understanding of healthcare consumer behavior and digital marketing practices.
• Proficiency in digital tools, analytics platforms, and CRM systems.
• Strong communication, leadership, and project management skills.
• Ability to excel in a fast-paced environment and collaborate with cross-functional teams.