Marketing Manager

Position:

Location: New Delhi

Roles & Responsibilities:

• Plan and manage paid campaigns on

  Google Ads

  (Search, Display, Shopping, YouTube) and

  Meta Ads

  (Facebook, Instagram).
• Conduct market research and optimize ad creatives, copies, and landing pages.
• Monitor and analyze campaign performance using

  GA4, Meta Business Suite

  , and other analytics tools.
• Optimize campaigns for KPIs:

  CTR, CPC, ROAS, CPA, Conversion Rate, CAC

  .
• Perform

  A/B testing

  on creatives, audience, and bidding strategies.
• Manage ad budgets and use smart bidding:

  Target CPA, Maximize Conversions, ROAS bidding

  .
• Work with design/content teams to create high-performing ads aligned with brand goals.
• Build and refine audiences using demographics, interests, behaviors, and

  lookalike

  +

  retargeting

  strategies.
• Implement tracking:

  UTMs, Pixels, Conversion Tracking, GTM

  .
• Prepare performance reports with actionable insights.
• Track industry trends, competitor activities, and explore new marketing opportunities.
• Experiment with new ad formats, automation, AI tools, influencer/affiliate marketing, and UGC ads.

Requirements:

• 5-8 years of experience in

  performance marketing

  or

  paid media

  with a proven track record of managing high-budget campaigns for FMCG products.

• Technical Skills:

• Hands-on experience with

  Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and third-party tracking tools

  .
• Strong proficiency in

  data analysis, A/B testing, and conversion rate optimization (CRO)

  .
• Knowledge of

  SEO, landing page optimization, and remarketing strategies

  is a plus.

• Soft Skills:

• Strong analytical and problem-solving skills with a

  data-driven mindset

  .
• Excellent communication skills to collaborate with creative, content, and development teams.
• Ability to

  work in a fast-paced environment

  and manage multiple campaigns simultaneously.

Preferred Qualifications:

• Google Ads & Facebook Blueprint certifications

  are a plus.
• Experience with

  eCommerce, SaaS, or lead-generation campaigns

  .
• Familiarity with

  automation tools, AI-driven bidding, and third-party ad management platforms

  .

Send Your Cvs at [HIDDEN TEXT]

Whatsapp at 7004406945