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UNISON INTERNATIONAL CONSULTING (The Recruitment Company) logo
Marketing Manager UNISON INTERNATIONAL CONSULTING (The Recruitment Company)

5.0 - 8.0 years

0 Lacs

delhi, india

On-site

Position: Performance Marketing Manager Location: New Delhi Roles & Responsibilities: Plan and manage paid campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram). Conduct market research and optimize ad creatives, copies, and landing pages. Monitor and analyze campaign performance using GA4, Meta Business Suite , and other analytics tools. Optimize campaigns for KPIs: CTR, CPC, ROAS, CPA, Conversion Rate, CAC . Perform A/B testing on creatives, audience, and bidding strategies. Manage ad budgets and use smart bidding: Target CPA, Maximize Conversions, ROAS bidding . Work with design/content teams to create high-performing ads aligned with brand goals....

Posted 5 days ago

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