Marketing Manager

Job Responsibilities:

1. Social Media Management (must have)

• Develop and manage the content calendar for all social media platforms (LinkedIn, Instagram, YouTube etc.)
• Write engaging posts, create campaigns, and grow follower base organically
• Monitor trends and stay updated with platform algorithm changes
• Work with designers for graphics and creatives

2. Email & Newsletter Campaigns (must have)

• Plan and execute email marketing campaigns for product updates, promotions, and announcements
• Write and optimize content for monthly newsletters
• Manage subscriber segments and performance tracking (open rates, CTR, conversions)

3. Customer Onboarding & Communication (must have)

• Develop onboarding email sequences and welcome kits for new customers
• Ensure timely and personalized communication at each stage of the customer lifecycle
• Work with product and customer success teams to streamline onboarding experience

4. Brand & Marketing Collaterals

• Maintain a consistent brand voice across all communications
• Create content case studies Video Testimonial
• Product Presentation and Brochure
• Community Rating Management
• Press Release

5. Campaign Analytics & Optimization

• Track and report performance of campaigns across channels
• Use insights to refine strategies and improve engagement metrics A/B test subject lines, formats, and send times for email campaigns

Qualification:

• Bachelors or Masters degree in Marketing, Communications, or related field

Experience:

• Candidate should have minimum 8 to 10 Years of experience

Key Competencies

• Strong understanding of content marketing, social media platforms, and email automation tools (e.g., Mailchimp, Zoho Campaign etc.)
• Good writing and editing skills with attention to detail
• Familiarity with tools like Canva, Buffer/Hootsuite, Google Analytics, and CRM platforms.
• Ability to work independently and cross-functionally with teams
• Strong project management and organizational skills

Nice to Have:

• Experience with B2B SaaS marketing or tech Software/Products/IT Services
• Knowledge of SEO and basic HTML for email formatting
• Hands-on design experience or ability to brief creative teams effectively