Marketing Manager | Noida Sec62 | 5days working | US Shift Timings

Role & responsibilities

• Manage and execute reputation management initiatives to maintain a positive brand image within Google, Trustpilot and BBB.
• Leverage experience with US direct mail campaigns, including understanding of tracking methodologies, data companies, printing processes, and mailing logistics.
• Oversee and manage email marketing journeys, including list segmentation, content creation, campaign execution, and performance tracking using relevant analytics tools.
• Develop and manage SMS marketing campaigns, including strategy, content creation, execution, and performance tracking.
• Utilize Salesforce to manage marketing activities, track campaign performance, and integrate with sales efforts.
• Leverage Tableau or similar data visualization tools to generate insightful reports, and make data-driven decisions to optimize campaign performance.
• Provide marketing support for ISO (Independent Sales Organization) partners, including the development of marketing materials and support for promotional activities.
• Collaborate closely with the sales team in India to ensure alignment on marketing strategies, lead generation targets, and the effective implementation of marketing tactics.
• Stay up-to-date with the latest marketing trends, technologies, and best practices in the US.
• Manage relationships with external marketing vendors and agencies as needed.
• Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.

Preferred candidate profile

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 5+ years of progressive marketing experience
• Proven experience in developing and executing successful marketing strategies across various channels.
• Experience with reputation management principles and tools.
• Understanding of US direct mail campaign concepts, tracking, data management, and production.
• Strong proficiency in managing and optimizing email marketing journeys and SMS campaigns, including tracking and analytics.
• Hands-on experience with Salesforce for marketing automation and reporting.
• Strong analytical skills and experience using Tableau or similar data visualization tools.
• Experience in providing marketing support to sales teams or partners.
• Excellent written and verbal communication skills in English.
• Strong understanding of the digital marketing landscape.
• Excellent project management and organizational skills.
• Ability to work independently and as a leader within a team.
• Strong problem-solving and decision-making abilities.

Preferred Skills:

• Experience in the financial services or commercial finance sector.
• Familiarity with marketing automation platforms beyond Salesforce, such as Pardot.
• Knowledge of US marketing regulations and compliance.

US Shift timings

5 days Working