Marketing Manager | Noida Sec62 | 5days working | US Shift Timings The LCF Group

5.0 - 10.0 years

12 - 22 Lacs

Noida

Work from Office

Role & responsibilities Manage and execute reputation management initiatives to maintain a positive brand image within Google, Trustpilot and BBB. Leverage experience with US direct mail campaigns, including understanding of tracking methodologies, data companies, printing processes, and mailing logistics. Oversee and manage email marketing journeys, including list segmentation, content creation, campaign execution, and performance tracking using relevant analytics tools. Develop and manage SMS marketing campaigns, including strategy, content creation, execution, and performance tracking. Utilize Salesforce to manage marketing activities, track campaign performance, and integrate with sales efforts. Leverage Tableau or similar data visualization tools to generate insightful reports, and make data-driven decisions to optimize campaign performance. Provide marketing support for ISO (Independent Sales Organization) partners, including the development of marketing materials and support for promotional activities. Collaborate closely with the sales team in India to ensure alignment on marketing strategies, lead generation targets, and the effective implementation of marketing tactics. Stay up-to-date with the latest marketing trends, technologies, and best practices in the US. Manage relationships with external marketing vendors and agencies as needed. Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives. Preferred candidate profile Bachelor's or Master's degree in Marketing, Business Administration, or a related field. Minimum of 5+ years of progressive marketing experience Proven experience in developing and executing successful marketing strategies across various channels. Experience with reputation management principles and tools. Understanding of US direct mail campaign concepts, tracking, data management, and production. Strong proficiency in managing and optimizing email marketing journeys and SMS campaigns, including tracking and analytics. Hands-on experience with Salesforce for marketing automation and reporting. Strong analytical skills and experience using Tableau or similar data visualization tools. Experience in providing marketing support to sales teams or partners. Excellent written and verbal communication skills in English. Strong understanding of the digital marketing landscape. Excellent project management and organizational skills. Ability to work independently and as a leader within a team. Strong problem-solving and decision-making abilities. Preferred Skills: Experience in the financial services or commercial finance sector. Familiarity with marketing automation platforms beyond Salesforce, such as Pardot. Knowledge of US marketing regulations and compliance. US Shift timings : 6:30pm to 4:30am 5 days Working

Posted 1 month ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.