Marketing Manager

Marketing Manager

About PanIIT Alumni Foundation

The PanIIT Alumni Foundation is a Section 8 not-for-profit social enterprise incorporated in 2009 and headquartered at IIT Bombay. They are bringing the IITian spirit to vocational education through unique economically viable.

Managed by IIT alumni, the Foundation has a vision to be the largest social enterprise in the country. We operate skilling institutes across Jharkhand, Madhya Pradesh, and Assam, with admissions significantly for women and disadvantaged communities, empowering them with market-relevant skills and creating pathways to sustainable employment.

Position Overview

We are seeking a dynamic and creative Social Media Manager to amplify our mission and impact across digital platforms. This role combines strategic communication, content creation, and stakeholder engagement to showcase our transformative work and build meaningful connections with our community of supporters, beneficiaries, and partners.

Key Responsibilities

Digital Content & Social Media Management Develop and execute comprehensive social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube

Create engaging, mission-driven content that showcases student success stories, program impact, and organizational achievements

Maintain consistent brand voice and visual identity across all digital touchpoints

Monitor social media trends and adapt content strategies to maximize reach and engagement

Analyze social media metrics and provide insights to optimize content performance
Website Management

Maintain and update the foundation's website with current information, news, and program updates

Ensure website content is fresh, relevant, and aligned with organizational messaging
Collaborate with web developers on site improvements and functionality enhancements Optimize website content for search engines and user experience Audio-Visual Content Creation

Produce high-quality digital content including videos, infographics, animations, and interactive
media Document program activities, student testimonials, and institutional milestones through compelling visual storytelling Create multimedia content for various use cases including social media, website, presentations, and donor communications Manage content library and ensure proper archiving and accessibility Communications & Public Relations Actively promote PanIIT Alumni Foundation activities and achievements to external audiences Develop and maintain relationships with media outlets, influencers, and community partners Create press releases and media kits for major announcements and events Represent the foundation's digital presence at virtual events and online forums Agency Coordination Work closely with third-party agencies to execute integrated communication campaigns Coordinate with external vendors for specialized content creation, graphic design, and digital marketing initiatives Ensure brand consistency and quality standards across all external partnerships Manage project timelines and deliverables for agency collaborations Donor Stewardship Support Create comprehensive reports and presentations for the donor stewardship team Develop impact stories and visual content that demonstrate program effectiveness to current and prospective donors Assist in creating donor communications materials including newsletters, impact reports, and acknowledgment materials Support fundraising initiatives through targeted digital campaigns and storytelling US Foundation Website Development Build and maintain the website for the US foundation entity Ensure seamless integration between Indian and US foundation digital presences Adapt content for US audiences while maintaining organizational authenticity Coordinate with US-based stakeholders on content requirements and compliance needs Required Qualifications Graduate or Master's degree in Digital Marketing, Multimedia, Mass Communication, or related field

Minimum 4 years of experience in social media management and digital marketing, preferably in the
nonprofit sector Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.) Strong skills in content creation software (Adobe Creative Suite, Canva, video editing tools) Experience with website management systems (WordPress, Drupal, or similar CMS) Excellent written and verbal communication skills in English and Hindi Understanding of digital marketing principles and SEO best practices Experience with analytics tools (Google Analytics, social media insights, etc.) Preferred Qualifications Experience working with NGOs or social impact organizations Knowledge of regional languages (particularly those spoken in Jharkhand, Madhya Pradesh, and Assam) Background in graphic design or video production Experience with donor communication and fundraising support Understanding of US nonprofit regulations and compliance requirements Familiarity with education and skill development sector Key Competencies Creative storytelling with strong visual sensibility Data-driven approach to content strategy and performance measurement Ability to work independently while managing multiple projects simultaneously Strong project management and organizational skills Cultural sensitivity and ability to work with diverse communities Passion for social impact and education Adaptability in a fast-paced, mission-driven environment What We Offer Opportunity to make a meaningful impact on thousands of lives through skill development Dynamic work environment with a passionate team committed to social change Professional development opportunities and exposure to the broader IIT alumni network Compensation commensurate with experience Work from home opportunity with flexible arrangements Travel opportunities to visit our institutes and witness program impact first-hand Location

This position offers work from home opportunities, with occasional travel to our institutes in
Jharkhand, Madhya Pradesh, and Assam as needed. How to Apply Please send your resume, portfolio of digital content work, and a cover letter explaining your passion for social impact and relevant experience to [madhuri.s@parfi.org]. Include examples of successful social media campaigns and content creation projects you have led. Application Deadline: [31st Aug 2025] The PanIIT Alumni Foundation is an equal opportunity employer committed to diversity and inclusion in all aspects of our work.